As a designer, visual aesthetics are of course important - it's got to look good to catch the eye of our audience. But is this a start point or an end point. What l mean is, should visual aesthetics be a key part of the brief, or a product of the design process?
A fundamental part of our own brief was shaped by our developing environmental and sustainability policies – key considerations were materials usage, minimising energy requirement in production, minimising waste in manufacturing process, and use of more environmentally friendly finishing, etc.
Once all these considerations are in the mix, the end product naturally takes on a simple, elegance, bourne out of a desire pare things down. The design is highly detailed and perfected, yet visually minimal, letting structure and material shine through.
There are many aspects and consideration to take on board in terms of developing furniture with a small environment footprint - our first collection, due for launch on August 15th, represents our first steps to achieving our sustainability goals.
To us, visual aesthetics are the product of the design process and our design philosophy. Beauty is definately more than skin deep.
Visual aesthetics nees to be the basis of all design process. Thats what you are basically trying to achieve while keeping all the other considerations like materials usage, minimising energy requirement in production, minimising waste in manufacturing process, and use of more environmentally friendly finishing, etc in mind during the manufacturing process.
Posted by: Amish Furniture | September 06, 2006 at 08:40 AM